Tenzing Energy Drink

Fall 2021

Developed a creative campaign for Tenzing, an energy drink brand, to help the company gain brand awareness in the United States.

Challenge: Target first-time energy drinkers ages 65 and older.

Key Insight: “I need a little more energy to get through my day, but at my age I have to watch what kind of things I put in my body. “

Proposition: Tenzing is an all-natural energy drink that is good for you at any age.

Social Media Campaign: Facebook and Instagram

GIF ad format for Facebook that is relevant to the target market. Simple to understand the youthful message Tenzing conveys.

Use well-known grape and raisin analogy to reach target audience on instagram. Use of hashtags will generate publicity.

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