Tenzing Energy Drink
Fall 2021
Developed a creative campaign for Tenzing, an energy drink brand, to help the company gain brand awareness in the United States.
Challenge: Target first-time energy drinkers ages 65 and older.
Key Insight: “I need a little more energy to get through my day, but at my age I have to watch what kind of things I put in my body. “
Proposition: Tenzing is an all-natural energy drink that is good for you at any age.
Social Media Campaign: Facebook and Instagram
GIF ad format for Facebook that is relevant to the target market. Simple to understand the youthful message Tenzing conveys.
Use well-known grape and raisin analogy to reach target audience on instagram. Use of hashtags will generate publicity.