Norwegian Cruise Line

Problem: NCL lacks differentiation from other big name cruise lines. 

Single Most Important Thing: NCL provides an immersive travel experience from the moment you step on board.

Insight: I love going abroad but need an experience that will allow me to immerse myself in all that the new places have to offer.

Objective: Maximize awareness of Norwegian Cruise Lines through Television and Billboard Marketing. Increase preference for Norwegian Cruise Lines through Facebook posting and sharing.